Hello, I’m Laura
I’m a creative and conversion-focused copywriter.
I help you get noticed by your customers through storytelling that elicits an emotional connection.
No matter where your business is at, compelling content is a must. That’s where I come in. I’m a strategic marketer and content creator who can take your business objectives and make them a reality you can actually see. I will take your vision and create compelling content that will resonate with your audience, whether for your blog, website, or social channels.
ABOUT
Oh, hello there.
I’m Laura (she/her). You probably guessed my hobbies right off the bat. When I’m not busy writing or scouring Instagram for new marketing ideas, you’re guaranteed to find me curled up on the couch with my nose in a book. And wine, there’s definitely wine.
So hey, it’s nice to meet you! Now down to what you came here for.
I’m a freelancer with extensive knowledge in brand voice writing to create engaging and digestible content. I have experience with a variety of B2B and B2C brands, with a speciality in digital marketing, beauty, real estate, and retail brands. I adhere to deadlines and am admired for my organizational skills. (You’ll see.)
I also love working with other marketing specialists. If you need a copywriter in your corner, I’m your girl.
With a Bachelor’s Degree in Journalism and Communications and almost a decade as a professional writer, I am a trusted freelancer who communicates effectively with my remote and local clients.
Services
Brand Ideation
- Brand naming & tagline development
- Brand voice creation & implementation
- Brand messaging
Website Copy
- SEO content
- Design inspiration
Marketing Material Copy
- Brochure Copy
- Signage Copy
On-Going Copy Needs
- Blog writing & strategy
- Editorial writing
- Email marketing copy
- Social media captions
- Copy editing
Substack
As a writer for over a decade, Rebrand Everything is my little passion project. A space for me—for us—to explore ourselves and find that fire once again. Published twice monthly, this newsletter is a space offering the warm hug you sometimes need, the girl talks you crave, and the reminder that we’re all just trying to make it through this mess of life together in the way that makes the most sense for us.
“We put pressure on our homes and spaces, placing them as the defining factor of our value as people. We fear judgment, perhaps because we’re judging others in this very same way.”
“Getting dressed is for me. It’s about remembering who I am outside of my other roles in life. It’s about making space for my inner Cool Mom, my novelist writer persona, and Laura.”
“It’s a reconciliation of my relationship with distraction and avoidance, as I once used a nightly glass of wine to escape grief and motherhood.”
Threshold
I crafted a refreshed brand voice for the agency, dispelling that across a new website. Partnering with the designer and developer, we created the entire UX and customer journey.
“Some say it’s impossible. We call it our sweet spot. Through a vast magnitude of experience, proprietary technologies, and highly skilled people who outwork and outdo, we deliver great marketing on a reliable timeline at an amazing price. Because yes, you can have all three.”
“When you work with a results-driven marketing agency like ours, you gain a partner for life. We’re all about developing experiences that put you on the map—and having a good time ain’t so bad either.”
The Peery Hotel
Managed by Threshold Agency, I developed a brand story and concept for a boutique hotel. Myself and the team ensured the history and charm of the hotel remained a focused while elevating the visuals to meet the expectations of today’s guest. We created an entirely custom website for a seamless booking experience while enticing brand assets and messaging make lasting impressions on site visitors.
“From the moment you step into The Peery Hotel, you’ll find yourself surrounded by the timeless charm and character that defines this exquisite landmark. We’ve curated a unique experience that allows anyone staying with us the pleasure of a convenient location and a range of amenities that enhance your stay.”
“Steeped in a deep and rich history, this remarkable establishment, dating back to its construction in 1910, seamlessly blends the architectural styles of early Prairie and Classical Revival. These architectural elements, coupled with carefully curated vintage-inspired antique furnishings, converge to offer a truly unique and enduring experience that will transport you.”
Nala
A blog article written for a natural deodorant company who strives to create conversation around health, wellness, and female-empowerment.
“I’ve spent the entirety of my twenties reading self-help books on how to put yourself first, listening to my peers talk about their bubble baths and solo wine nights, and having Instagram tell me to say no to others and yes to my evening of face masks and 90s sitcom reruns. I’ve been conditioned to believe that making time for others means less time for myself, which is bad because I should be putting myself first in everything I do. And it has me thinking, in a world of self care, have we forgotten how to truly care for others?“
Howl Creative Studio
Custom website copy was written with the intention to elevate the brand and convert customers while succinctly highlighting the unique business strategy this creative studio offers.
“We’re changemakers, drawn to bold new ideas and creative approaches.”
“It’s time for you to be noticed. Let’s deliver on your vision and provide you with the comfort and support you need throughout a branding process.”
“It’s simple, Howl is driven to provide purposeful, story-driven digital experiences that lead to higher conversion rates. Empowering the creative mind, and the female entrepreneurs behind it, we elevate your brand’s aesthetic appeal with high-end designs and strategic purpose that allow you to show up as a leader in your industry.”
What people are saying
“We had the pleasure of working with Laura Robbins as our copywriter from 2020-2023. Laura was always true professional, demonstrating exceptional writing skills and a keen understanding of our client’s brands and target audiences.
What impressed us most about Laura was her ability to take complex concepts and distill them into clear and compelling copy. She was able to articulate our client’s brand messaging in a way that resonated with their audiences and helped them achieve their marketing goals.
In addition to their exceptional writing skills, Laura was a pleasure to work with. She was responsive, collaborative, and always went above and beyond to ensure that our needs were met.
Overall, I would highly recommend Laura to anyone looking for a skilled copywriter. Her expertise and dedication to her craft makes her an invaluable asset to any marketing team.”
– Tegan Moss and Gillian Harvey, Co-Founders of NatPark Creative
“Laura worked with StoryWell over the course of 2 years, supporting a variety of copywriting projects with our collective. From lead magnets, website copy, newsletters, drip campaigns, and social media copy. I absolutely loved working with her.
Laura was always responsive and easily implemented our feedback. She pivoted so graciously from one tone of voice to another, and the team absolutely loved collaborating with her. Our projects couldn’t have been a success without her support, many times diving into last-minute requests, and turning deliverables around in a flash.
Thank you Laura for all your support and professionalism! You are truly one of a kind.”
– Jess Marola-Hugh, Founder of StoryWell Marketing
“Laura is sharp – quick to grasp concepts and ideas, a clear writer, and a natural communicator. On top of that, she is a pleasure to work with and we feel lucky to be able to do so.”
– Ada Juristovski, Co-Founder of Nala
Let’s start chatting
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Laura Robbins 