Hello, I’m Laura
I’m a creative and conversion-focused copywriter.
I help you get noticed by your customers through storytelling that elicits an emotional connection.
No matter where your business is at, compelling content is a must. That’s where I come in. I’m a strategic marketer and content creator who can take your business objectives and make them a reality you can actually see. I will take your vision and create compelling content that will resonate with your audience, whether for your blog, website, or social channels.
ABOUT
Oh, hello there.
I’m Laura (she/her). You probably guessed my hobbies right off the bat. When I’m not busy writing or scouring Instagram for new marketing ideas, you’re guaranteed to find me curled up on the couch with my nose in a book. And wine, there’s definitely wine.
So hey, it’s nice to meet you! Now down to what you came here for.
I’m a freelancer with extensive knowledge in brand voice writing to create engaging and digestible content. I have experience with a variety of B2B and B2C brands, with a speciality in digital marketing, beauty, real estate, and retail brands. I adhere to deadlines and am admired for my organizational skills. (You’ll see.)
I also love working with other marketing specialists. If you need a copywriter in your corner, I’m your girl.
With a Bachelor’s Degree in Journalism and Communications and almost a decade as a professional writer, I am a trusted freelancer who communicates effectively with my remote and local clients.
Services
Brand Ideation
- Brand naming & tagline development
- Brand voice creation & implementation
- Brand messaging
Website Copy
- SEO content
- Design inspiration
Marketing Material Copy
- Brochure Copy
- Signage Copy
On-Going Copy Needs
- Blog writing & strategy
- Editorial writing
- Email marketing copy
- Social media captions
- Copy editing
Nala
A blog article written for a natural deodorant company who strives to create conversation around health, wellness, and female-empowerment.
“I’ve spent the entirety of my twenties reading self-help books on how to put yourself first, listening to my peers talk about their bubble baths and solo wine nights, and having Instagram tell me to say no to others and yes to my evening of face masks and 90s sitcom reruns. I’ve been conditioned to believe that making time for others means less time for myself, which is bad because I should be putting myself first in everything I do. And it has me thinking, in a world of self care, have we forgotten how to truly care for others?“
Cartier Residences
Spearheaded by NatPark Creative, I aided in developing a concept, brand story and messaging, and writing all brand assets for a luxury development in Vancouver, BC.
“Fresh white walls leave room for possibility, a blank slate that invites bright and uplifting energy. Here is a home that offers an unprecedented lifestyle in this extraordinary community.”
“A community grounded by heritage.”
“Glide between the three levels of your home—the curved staircase wall creates visual interest while connecting you to your basement, main floor, and bedrooms.”
Threshold Agency
I wrote and edited a blog post with SEO keywords that walks businesses through determining a successful name for their brand.
“You have your property amenities sorted, your pricing figured out, and your interior design developed. But what does that all mean if you don’t have a name that fully captures the specialty of your real estate building?”
Garden Park
Managed by NatPark Creative, I developed a concept for a new development that captured the historic architecture, writing the brand story, messaging, and all brand assets.
“Uniquely-designed units allow all five homes to flow seamlessly together without compromising privacy. “
“Open-concept floor plans and innovative individualized units mix with modern farmhouse style to create a fresh and bright backdrop to your life.”
Howl Creative Studio
Custom website copy was written with the intention to elevate the brand and convert customers while succinctly highlighting the unique business strategy this creative studio offers.
“We’re changemakers, drawn to bold new ideas and creative approaches.”
“It’s time for you to be noticed. Let’s deliver on your vision and provide you with the comfort and support you need throughout a branding process.”
“It’s simple, Howl is driven to provide purposeful, story-driven digital experiences that lead to higher conversion rates. Empowering the creative mind, and the female entrepreneurs behind it, we elevate your brand’s aesthetic appeal with high-end designs and strategic purpose that allow you to show up as a leader in your industry.”
What people are saying
“Talented and a professional in every sense, Laura is easy to work with and has added a ton of value to our business. What started as one assignment quickly grew as we saw multiple opportunities to utilize her skills. She’s become an invaluable part of our network and will be for some time.”
– Carl and Kim, Acorn Digital Strategy
“Laura is sharp – quick to grasp concepts and ideas, a clear writer, and a natural communicator. On top of that, she is a pleasure to work with and we feel lucky to be able to do so.”
– Ada, Co-Founder of Nala
“Laura is an incredible writer and brings interesting and thought-provoking ideas to the table. She’s been a joy to work with and I feel so lucky she’s a part of our small team!”
– Alex, On Our Moon Founder and Editor
Laura Robbins 